Fastest growing start up in hospitality, Stop My Starvation’s founders share secrets

Stop My Starvation, is now a leading food chain in Delhi NCR that began as a vision to fill out the void in Indian hospitality sector. It aimed to bring out the world’s best waffles, pancakes to India and also give it an Indian twist.

They were the first ones to bring savoury waffles/pancakes in India.

However, the story behind the fastest growing food startup started with a small delivery outlet, which now scaled upto eight outlets in Delhi NCR and franchise models.

Both the co-founders Vivek and Bharat hold a master’s degree in business administration with a specialization in Finance and Marketing respectively.

The founder of the startup, Sushant Yadav states that having a background in hospitality, he always had plans to make value addition to the culinary industry.

They all have more than three years of experience in marketing sales. Sushant has a prior experience of working with five-star chains.

How did it all start?

The combined interest in food, hospitality background and customer-centric industry propelled them to start this venture. When they started, waffles, and crepes, they were at a nascent stage.

Contradictory to the most popular belief that the food and hospitality industry is saturated, Sushant thinks that saturation comes when there is no innovation happening around it.

The food industry, as per him, is the most dynamic industry and always keeps you on the edge, where you need to keep improvising and innovating.

Waffles and Crepes, a few years back were perceived to be a product attracting premium pricing as a part of the dessert menu of big hotel chains. Keeping in mind the price-sensitive Indian Market, Stop My Starvation wanted to bring this cuisine especially waffles and crepes under the QSR format at affordable pricing.

Challenges in venturing in the hospitality industry

India’s hospitality industry currently lacks the aspiration and the inspiration to join this industry. This could be attributed to various factors like job security, recognition but the most important factor which we feel is the remuneration or the wages part of it not being at par with international standards. Today, India’s hospitality sector lacks the availability and retention of a skilled and trained workforce.

Financial challenges

This is a bootstrapped company and thus, there are limited things you can do.

Also, a lot of deviations in the taxation as well in form of GST took place in the food industry with regards to the input credit which makes it even more complicated for a newcomer in the industry.

Presently, their annual turnover is Rupees 5 Cr with eight stores. Work prospects for 2019 looks great as they have opened franchise models, and expanding in other cities except for Delhi.